NEW DESIGN SPACES
Liz Sanders: 'Design is not serving the needs
and dreams of everyday people. But new
design spaces are emerging that provide
the means with which to balance consumptive
and creative experience. In the future,
designers will learn to use their creativity
to amplify the creativity of everyday people.'

DESIGN ETHNOGRAPHY
Graphic design is absolutely everywhere
you look, from typographic text, signs in
public space to ads on children's cereal.
It would be wise for design studios to hire
an ethnographic researcher. To broaden
their view, it will inform the likes & dislikes
of particular cultures.